The one acre Sundance Square Plaza in downtown Fort Worth, which includes a stage and a pavilion, has become a gathering place with regularly scheduled concerts and events. To help pay for its free programs — and to bring in even more events and more widely recognized acts — Sundance Square has signed a one-year sponsorship deal with Nissan USA that lets the automaker display its vehicles, put up signage and be included in advertising for the plaza. Nissan states that the sponsorship was an obvious decision for them since Texas is home to 70+ Nissan dealerships and 7,000+ Nissan employees.
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