Dallas Cowboys owner Jerry Jones has teamed with Fort Worth-based real estate investor John Goff to get into the $700 million global eSports industry.Jones & Goff acquired a majority of CompLexity Gaming, an eSports organization that has been based in Houston since 2007. The CompLexity Gaming organization, its management and its Counter-Strike: Global Offensive and DoTA 2 teams will relocate to the DFW area and will have offices at The Star in Frisco. The group intends to build an eSports facility at The Star, which is the current office location of the Dallas Cowboys, in the future.
The Cowboys will also participate in the Madden NFL Club Championship events in the coming months, which will be the first time all teams from a professional sports league take part in an eSports event. Other NFL owners such as Robert Kraft and Stan Kroenke have purchased slots in the Overwatch League, but the Jones family joins a short list of NFL owners to invest or acquire an existing team in the space.
Forbes recently estimated there are about 148 million eSports players worldwide.
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